Coofandy, a menswear brand, and Ekouaer, a women’s sleepwear label, are set to make their New York Fashion Week debut, marking a significant milestone in their global expansion. The two brands will host a joint catwalk event at Cipriani 25 Broadway on September 8, 2024, showcasing 40 menswear looks from Coofandy and 20 womenswear pieces from Ekouaer. Adding to the excitement, the brands have teased that a “top supermodel” will be opening the show, elevating anticipation around their entry into the fashion week circuit.
The collections will feature designs from Italian graphic designer Isabella Cortese, who previously worked with renowned luxury brand Moncler. Her expertise is expected to bring a fresh perspective to both Coofandy and Ekouaer’s offerings, bridging the gap between accessible fashion and high-end aesthetics.
Coofandy first launched in 2015 as an Amazon-based brand, specialising in affordable menswear such as business shirts and suits. Over the years, the brand has expanded its range to include casual knitwear, tuxedos, and even beachwear. Coofandy’s rapid growth is evident in its financial success, with revenues skyrocketing from $6 million in its first year to an impressive $200 million by 2023. This growth has paved the way for its expansion into European markets, with a particular focus on business shirts and suits, aiming to establish itself as a major player in the global fashion industry.
Ekouaer, which also launched on Amazon in 2015, followed a similar trajectory. The women’s sleepwear brand added its official website six years later and has since seen tremendous growth, boasting annual revenues of $265.8 million by 2023. The brand offers a range of sleepwear designed for comfort and style, resonating with a global audience that values both practicality and elegance.
Both brands have enjoyed annual revenue growth of at least 60 percent, reflecting their strong performance and popularity among consumers worldwide. With their New York Fashion Week debut, Coofandy and Ekouaer are looking to expand beyond their traditional e-commerce roots. They are exploring new opportunities, including direct-to-consumer sales and brick-and-mortar stores, as part of their strategy to solidify their presence in both the American and European markets.
Oliver Chen, founder of Coofandy and Ekouaer, commented on their fashion week debut, stating, “Amazon provides an excellent platform for brands like Coofandy and Ekouaer to connect with and serve a global audience. However, establishing strong brand identity and fostering loyalty presents ongoing challenges. Coming to New York Fashion Week jumpstarts our branding growth efforts and heralds a new chapter for both brands.”
By stepping into the spotlight at one of the world’s most prestigious fashion events, Coofandy and Ekouaer are poised to make a bold statement, blending accessibility with style and setting the stage for continued growth in the global fashion arena.
